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Satya Gopal, P. V.
- Marketing Behaviour of Groundnut Farmers in Anantapuramu District of Andhra Pradesh
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Authors
Affiliations
1 Department of Agricultural Extension, S.V. Agricultural College (A.N.G.R.A.U), Tirupati, Chittoor (A.P.), IN
2 Agricutural College, Bapatla (A.P.), IN
1 Department of Agricultural Extension, S.V. Agricultural College (A.N.G.R.A.U), Tirupati, Chittoor (A.P.), IN
2 Agricutural College, Bapatla (A.P.), IN
Source
Agriculture Update, Vol 14, No 1 (2019), Pagination: 47-51Abstract
The present investigation was carried out to study the marketing behaviour of groundnut farmers in Anantapuramu district of Andhra Pradesh. Ex-post facto research design was followed for the study and a sample of 120 respondents were drawn. The results of the study revealed that 67.50 per cent of the groundnut farmers had medium marketing behaviour followed by high (18.33%) and low (14.16%) levels of marketing behaviour with medium planning orientation (79.16%), medium production orientation (79.16%), medium marketing orientation (69.16%), medium marketing information sources utilization (74.17%), medium decision making ability (70.83%), medium risk taking ability (68.33%).Keywords
Groundnut Farmers, Marketing Behaviour, Marketing Orientation, Innovativeness, Risk Taking Ability.
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